AIM GlossaryBrowse the glossary:
scoring
— The process of assigning values to responses.
Full explanation:
Many questionnaires use a Likert scale, this is where respondents are given a statement and asked to indicate their level of agreement with the statement. Respondents are then given a choice of options e.g., strongly disagree, disagree, neutral, agree, strongly agree.
Each of the options will have an assigned numerical value (e.g., strongly disagree =1, disagree =2 etc.). Scores can then be calculated by summing or averaging all scores for the scale (or subscale if applicable).
To reduce response bias (e.g., boredom, social desirability) some of the items may be reverse scored. That is a high score may indicate a low level of the attribute being measured (e.g., strongly disagree =5). Before totalling the scores (or running any analyses), these items will need to be reversed (e.g., strongly disagree = 1).
Each of the options will have an assigned numerical value (e.g., strongly disagree =1, disagree =2 etc.). Scores can then be calculated by summing or averaging all scores for the scale (or subscale if applicable).
To reduce response bias (e.g., boredom, social desirability) some of the items may be reverse scored. That is a high score may indicate a low level of the attribute being measured (e.g., strongly disagree =5). Before totalling the scores (or running any analyses), these items will need to be reversed (e.g., strongly disagree = 1).
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